Analysing Computer Arts

Navigation And Layout

Computer Arts like the others has its logo on the top left, but also has a tag-line (which imagine-fx also has but digital artist doesn't). There is a search bar and log-in bar in the top right. Underneath is an ad, and under that a clear navigation bar. The page is then divided into two columns.

The first item in the left column scrolls through four of the latest articles, with roll over highlights. Just below it there are three columns of more of the latest feeds - each with image, title and very short description, all with roll-over highlights. These also have a small tab indicating what service the article is from - blog, tutorial, feature etc.

The right column has a small ad for subscribing to the mag, with social media icons elegantly placed below. Underneath is the newsletter tab, then another ad. A small block underneath shows a list of the "most popular" articles viewed. Underneath is an ad banner, and next to that the three major selling items of computerarts - unfortunately appearing as another banner themselves. Tucked under these ads is the "popular tags" box, with facebook and twitter boxes under that.

A contact us, other information sections and about us links are placed very simply down the bottom of the page, and do not draw unnecessary attention to themselves.

Color

Color consists of black text on white background, with minimal amounts of white text on pink.


Typography

There are clear headings for each of the articles, but these are bigger and more attention grabbing then the division headings. In this instance, where the articles don't necessarily need a heading as this is self-explanatory, this is a good thing.


Strengths

Throughout the website the design is consistent, with color, type and similar layouts used throughout. The content is well framed, well positioned and clean. It has division space between items, and isn't cluttered. It is an engaging design with simple yet effective interactivity.

Weaknesses

Important information such as subscription and the three main products appear as ads and are generally ignored by the viewer.